David Gifford, MD, MPH, serves as the chief medical officer as well as the director of the Center for Health Policy Evaluation in Long Term Care at the American Health Care Association​. He established the Center and the Quality Department at AHCA. His interests are in improving and measuring quality in LTC as well as how regulatory and payment policies impact quality. He has developed 8 new quality measures for nursing homes that all received NQF e​ndorsement. He oversees a team of data analysis working with national MDS data, Medicare Claims, and Cost Reports to develop quality measures and conduct policy evaluations. Dr. Gifford also serves on the Board of the Advancing Excellence in America’s Nursing Homes campaign and the Baldrige Foundation Board and chairs the Department of Veterans Affairs Geriatric and Gerontology Advisory Committee. He serves on the NQF Measures Applications Partnership (MAP).