Jennifer Gabbard, MD, is an associate professor of internal medicine at Wake Forest University School of Medicine and directs the Serious Illness and Palliative Medicine Research Program. A board-certified geriatrician and palliative care physician, she has additional training in implementation science and health services research. Her work centers on improving care for seriously ill older adults—especially those with dementia, frailty, and unmet social needs—by integrating palliative care, shared decision-making, and social determinants into primary care. Dr. Gabbard leads NIH and foundation-funded studies, including pragmatic trials on advance care planning, telehealth, and technology-enabled interventions for people with cognitive impairment. Her research, published in JAMA and Journal of the American Geriatrics Society, informs scalable models of dementia care. She is funded by an NIH–NIA K23 Career Development Award and co-site PI of the PCORI-funded SPIRE trial. An active member of the NIA IMPACT Collaboratory, she contributes to national initiatives on dementia care and Age-Friendly Health Systems and mentors early-career investigators in geriatrics and palliative care.