Laura C. Hanson, MD, MPH, is a tenured professor in the Division of Geriatric Medicine, Department of Medicine, The University of North Carolina (UNC) at Chapel Hill and director of the UNC Palliative Care Program. As a board-certified physician in internal medicine, geriatric medicine, and hospice and palliative medicine, she provides care for frail and medically complex older patients, and adults of all ages with serious and potentially life-limiting illness. Dr. Hanson leads a research program to measure and improve quality of palliative care for people living with late-stage AD/ADRD, nursing home residents and other vulnerable populations. She leads the Measurement Core for the NINR-funded Palliative Care Research Cooperative group, and has developed quality measures endorsed by the National Quality Forum and applied nationwide in hospice care. Her recent research focuses on AD/ADRD clinical trials to improve shared decision-making and palliative care outcomes.